Oculus, the virtual reality company Facebook acquired for $2 billion in early 2014, has acquired The Eye Tribe, a 16-person startup that builds eye-tracking software.
An Oculus spokesperson confirmed the acquisition but
declined to comment on other details, including deal terms and how many
of The Eye Tribe’s employees are joining Oculus.
It isn’t difficult to speculate on how Oculus might use
eye-tracking technology. Imagine navigating a virtual reality dashboard
without the need to move your head. Or having a conversation with another virtual reality avatar that includes details like where you’re actually looking.
Plus there are business benefits to this kind of
technology. Facebook makes the vast majority of its revenue from
advertising, and it’s assumed that ads will eventually make it into the
virtual world as well. Tracking what users actually look at in VR could
be key for measuring and delivering better advertisements.
Source : Recode
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